Found far below the earth’s crust, gemstones result from rocks and minerals colliding together over millions of years to create the stones we now hold as dear. In much the same way, the pressures of the modern marketplace have led public relations to develop many different facets of promotion and communication, helping clients to inform and educate their audience in new and captivating ways. On May 13, 2011 guests came together at the Westin Nova Scotia, to honour PR practitioners who made an exceptional contribution to the industry.